short narrative
This is a very interesting commercial which uses humor to attract audience's attention. In a commercial, humor will always spice and attracts people's attention. By using humor, it stands out itself from other related commercials.
In the first 5 second of the commercial, there are three ladies wearing bikini walking towards a nerdy look man. It creates interest to the audience wanting to watch it and find out more. ‘What can three ladies and one man do in the sea?’
After that, it starts to show the ladies trying to tease the nerd by taking off their bottom suit. And the nerd using that pervert look walking towards the ladies. Suddenly, the 'flash' sound appears and creates a turning point to the commercial. ‘What happened?’
The nerd is actually taking photos of them in the water using a waterproof camera. And at the end, they reinforce their central idea after showing the product which is the AGFA camera. It is not only waterproof, the photos taken are also very clear. This is shown by the shy expression of the nerd looking at the photos at the end of the commercial.
Therefore, i think that this commercial is effective as the message is clear and understandable. But, the bad thing of this commercial that i think should be improve is that by showing this, it gives a bad impression to the female audience that with this camera, guys can take photos of them when they are swimming or playing in the water. In this case, female audience will feel insecure every time they go to play in the beach.
