advertising concept - rebranding adidas
-new identity based on research
-roughs initial logo designs
-underlying philosophy
-rough idea of use - where & how

mind map

logo design

all these logos are designed based on using
-the word adidas, the 3-stripe, the number 3 & the letter 'A'
the logos that are colored in purple are the ones that i think has more meaning
& is more interesting
purple means passion
-logo 2 is designed based on the combination of the 3-stripe & the number 3
-logo 11 is designed by using the 3-stripe to form the letter 'A'
the letter 'A' resembles a runner's leg
-logo 19 is designed by using the 3-stripe to form the letter 'A'
but when you look closely, there is actually 3As in different angles

these logos can be placed on shoes, jackets & etc
but to make it more recognize,
i think that the logo can be placed on mrt, bus stop, in tv commercials & etc