advertising concept
1. Burger King logo
In 1969, Burger King established its famous Burger King “bun halves” logo that lasted till early 1990s. It was created to signify the eatery’s association with hamburgers. The earlier version of Burger King logo featured the name “Burger King” in orange placed in-between two ochre semi-circular buns. By 1994, Burger King modernized its old Burger King logo by giving it a smoother typeface with rounded edge. This graphical tightening of the font replaced the obsolete “bulging” font to suit the advertising needs. Again in 1999, Burger King modified the Burger King logo that is a revised version of the original Burger King logo. The color of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular appearance. The new Burger King logo also tilts the bun halves and the font on an axis making it contemporary and at the same time relevant.
2. Starbucks logo
The Starbucks logo shows a green band with 2 stars and a crowned Siren in the center of the logo. It is strange but attractive and very well recognized.
The band of Starbucks logo and the stars comes from Il Giornarle logo and the Siren comes from original logo of Starbucks.
Evolution of new redesigned Starbucks logo
Some years back, Micheal Parent, a student of marketing management and a graphic designer, noticed that females felt uncomfortable while holding and being around Starbucks items. This intrigued him to conduct a study.
Micheal surveyed different locations of Starbuck’s outlets and spent time there, sometimes conducting interviews and rest of the time carefully observing the customer behavior pattern. Conclusions that were drawn from his survey were that the Starbucks logo needed an improvement.
He redesigned the Starbucks logo and tested it effectiveness. The new redesigned logo of Starbuck was liked by people especially females which meant that Starbuck’s income could increase many fold with the inflow on female customers.
Micheal Parent sent his newly designed Starbuck’s logo to the president of the Company along with his findings and Starbuck got their new logo with green band, which we see today.
3. Microsoft logo
4. Yahoo logo
From the beginning, the company’s mission is ‘to connect people to their passions, their communities, and the world’s knowledge’, but the real success of Yahoo! was largely based on the marketing strategy of the company and the branding of its identity (logo). In the overall success of a business, logos play an important role in the corporate world. They become the identity of a company when the business expands and thus generates the general perception about the company. When Yahoo became a corporation in 1995, they kept the similar idea in their mind before finalizing their logo. For them, the Yahoo logo was a mean to express the company’s mission and idea to the general public. That’s why the chosen word ‘Yahoo’ in the Yahoo logo is an acronym for ‘Yet Another Hierarchical Officious Oracle’. But according to Filo and Yang, they selected the name because they liked the general definition of ‘yahoo’: rude, unsophisticated, and uncouth. For the color scheme of the Yahoo logo, they went for a safer approach with a red colored theme which complimented the yahoo’s definition.
Although still used today to some of its features, theYahoo logo has now been revamped into a purple colored icon with variations that include white logo and Y! Bang logo.
5. Nokia logo
The Nokia logo, like the company, is synonymous with mobile technology, high-tech gadgets and new ways to communicate and explore.
So when it came to designing their logo, Nokia Co. made every effort to make its logo represent the company’s mission. And thus, the infamous ‘Nokia Connecting People’ logo came into being.
What’s in a Slogan?
1. Burger King logo
In 1969, Burger King established its famous Burger King “bun halves” logo that lasted till early 1990s. It was created to signify the eatery’s association with hamburgers. The earlier version of Burger King logo featured the name “Burger King” in orange placed in-between two ochre semi-circular buns. By 1994, Burger King modernized its old Burger King logo by giving it a smoother typeface with rounded edge. This graphical tightening of the font replaced the obsolete “bulging” font to suit the advertising needs. Again in 1999, Burger King modified the Burger King logo that is a revised version of the original Burger King logo. The color of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular appearance. The new Burger King logo also tilts the bun halves and the font on an axis making it contemporary and at the same time relevant. 2. Starbucks logo
The Starbucks logo shows a green band with 2 stars and a crowned Siren in the center of the logo. It is strange but attractive and very well recognized.The band of Starbucks logo and the stars comes from Il Giornarle logo and the Siren comes from original logo of Starbucks.
Evolution of new redesigned Starbucks logo
Some years back, Micheal Parent, a student of marketing management and a graphic designer, noticed that females felt uncomfortable while holding and being around Starbucks items. This intrigued him to conduct a study.
Micheal surveyed different locations of Starbuck’s outlets and spent time there, sometimes conducting interviews and rest of the time carefully observing the customer behavior pattern. Conclusions that were drawn from his survey were that the Starbucks logo needed an improvement.
He redesigned the Starbucks logo and tested it effectiveness. The new redesigned logo of Starbuck was liked by people especially females which meant that Starbuck’s income could increase many fold with the inflow on female customers.
Micheal Parent sent his newly designed Starbuck’s logo to the president of the Company along with his findings and Starbuck got their new logo with green band, which we see today.
3. Microsoft logo
Founded in 1975, Microsoft Inc. is ‘the worldwide leader in software, services and solutions that help people and businesses realize their full potential’. The company is famous for inventing and offering innovative products such as Windows, Office, Xbox, etc., that truly symbolize advanced technology. Even its logo, is a physical manifestation of the company’s technological pursuits.
Microsoft logo is a perfect example of ‘innovation meets simplicity’. The logo intelligently expresses the company’s mission of providing quality products to the customers with its strong slogan and simple typeface. The Microsoft logo like the company has become synonymous with latest computer technologies, innovative ideas and the comprehensive development of both. The logo consists of a simple typeface with an equally powerful slogan symbolizing potential and passion. Though the Microsoft logo was subjected to major critical transformations over the decades, its principal message has remained largely unaffected. At the beginning
, Microsoft adopted the so-called “blibbet” logo that was green with a fanciful lettered O in it. It was later discarded as the company’s trademark in 1994, when Microsoft adopted the more compact version of the current logo with the tagline: “Where do you want to go today?”. In 2002, inspired by the previous design, Microsoft started using the new Microsoft logo in the United States and eventually worldwide. It now features the slogan: “Your potential. Our passion”, which echoes a strong voice of consumer satisfaction and the brand’s fidelity.
Microsoft logo is a perfect example of ‘innovation meets simplicity’. The logo intelligently expresses the company’s mission of providing quality products to the customers with its strong slogan and simple typeface. The Microsoft logo like the company has become synonymous with latest computer technologies, innovative ideas and the comprehensive development of both. The logo consists of a simple typeface with an equally powerful slogan symbolizing potential and passion. Though the Microsoft logo was subjected to major critical transformations over the decades, its principal message has remained largely unaffected. At the beginning
, Microsoft adopted the so-called “blibbet” logo that was green with a fanciful lettered O in it. It was later discarded as the company’s trademark in 1994, when Microsoft adopted the more compact version of the current logo with the tagline: “Where do you want to go today?”. In 2002, inspired by the previous design, Microsoft started using the new Microsoft logo in the United States and eventually worldwide. It now features the slogan: “Your potential. Our passion”, which echoes a strong voice of consumer satisfaction and the brand’s fidelity.4. Yahoo logo
From the beginning, the company’s mission is ‘to connect people to their passions, their communities, and the world’s knowledge’, but the real success of Yahoo! was largely based on the marketing strategy of the company and the branding of its identity (logo). In the overall success of a business, logos play an important role in the corporate world. They become the identity of a company when the business expands and thus generates the general perception about the company. When Yahoo became a corporation in 1995, they kept the similar idea in their mind before finalizing their logo. For them, the Yahoo logo was a mean to express the company’s mission and idea to the general public. That’s why the chosen word ‘Yahoo’ in the Yahoo logo is an acronym for ‘Yet Another Hierarchical Officious Oracle’. But according to Filo and Yang, they selected the name because they liked the general definition of ‘yahoo’: rude, unsophisticated, and uncouth. For the color scheme of the Yahoo logo, they went for a safer approach with a red colored theme which complimented the yahoo’s definition.Although still used today to some of its features, theYahoo logo has now been revamped into a purple colored icon with variations that include white logo and Y! Bang logo.5. Nokia logo
The Nokia logo, like the company, is synonymous with mobile technology, high-tech gadgets and new ways to communicate and explore.So when it came to designing their logo, Nokia Co. made every effort to make its logo represent the company’s mission. And thus, the infamous ‘Nokia Connecting People’ logo came into being.
What’s in a Slogan?
The Nokia logo consists of a very burly slogan that gives the brand a truly strong position in the telecommunication industry. The slogan cleverly expresses the company’s mission, which is to connect people without barrier and distance. This has made the Nokia logo stand out from the rest.