advertising concept

question: pick one of your logo design sketch and develop detailed design variations in illustrator
play with the scale, placement, orientation, font, etc
final logo to be uploaded onto your blog site with a write up about your logo design

the logo is designed based on the combination of the word 'Adidas' and the 3-stripe
as
people will think of Adidas, when they heard the 3-stripe
-the brand with the 3 stripes-

i have chosen the 2nd modified version
the 'A' = Adidas - a name that stands for competence in all sectors of sport all over the world
the 3-stripe = performance and the future of the Adidas branding identity
= one of the most recognizable trademarks in the world - Adidas trademark
the logo is simple, clear and easy to recognize