short narrative
question: among the commercials you have picked & analyzed the spin,
choose 2 that you think are most effective:
1. define the target audience
2. describe how the spin was treated such that it becomes effective using
models/ideas (eg. color mood board, various contrasts, genre, sound, etc)

1. Honda car commercial - http://www.youtube.com/watch?v=OFTduBCb7Eo


1. target audience: 20-40 years old male
those who wants to buy a car that is flawless and precise
2. they use the pure sound of the equipment (like the nails)
thus, audience will understand better about the quality of the equipment used
and the whole thing is plot in the way that everything links very well together
the way they shoot also allows the audience to follow through
therefore, make this commercial effective

2. Brazilian Toyota car advertisement - http://www.youtube.com/watch?v=039nIHC-_N0


1. target audience: 30-50 years old family man
those who wants to buy a car that is durable and does not break down easily
2. they use - the beginning (to create interest to the audience)
the middle (a turning point - where the guy drove off)
the end (resolution - have you seen a broken down Toyota?)
the music also creates impact (the two different audio and the sound effects used)
and the way they shoot (the angle and the focusing) have also help this commercial becomes effective