short narrative
question: go through different car commercials,
analyze them from the perspective you have just gained through the lesson.
blog your analysis down for 5 different car manufacturers on how they approach branding.
paste the embedded code in your blog.
1. toyota - http://www.youtube.com/watch?v=6j3zvy-KAU0
spin: to tell the audience that this car is one of the rare one that you must get it
analysis: i think that this commercial will works well
WHY?
-as it uses a funny way to express itself
-so as to interest and attract people's attention to see the commercial
THUS,
-they might buy it if they liked it after seeing it
-the female and the male are actually a loving couple
BUT,
-because of the toyota car they tried in all means to get the car first before the other actually gets it
AND THAT RESULTS,
-something like a competition going on between
FEMALE VS MALE
-and that gives the audience the interest to keep watching till the end
of the commercial to find out who is the winner
-i think that the commercial is trying to tell us that
toyota car is something that will make you get crazy over
and something that u must get no matter what factor
-this factor can even be your lovers, family and etc
in one sentence
-i think that they are trying to tell us
'NOTHING CAN STOP YOU FROM GETTING TOYOTA'
2. honda - http://www.youtube.com/watch?v=OFTduBCb7Eo
spin: to tell the audience that the car is flawless and precise
analysis: -they allow the audience to take a closer look
at all the equipments and functions of the car
WHY?
-so the audience can have a clearer picture of the car and their functions
AS A RESULT,
-i think it will works well
-giving the audience a better concept about it
-the commercial looks very technically and skilled with all the stuffs going on
TO SHOW
-that the car is well-planned with all the best functions in it
-and it gives a question mark to the audience in the beginning
wondering what is all about
-that gives the audience the curiosity to look further and figure it out
-i think that the commercial is trying to sell the functions of the car
and trying to tell everyone
in one sentence
'IT JUST WORKS WITH ONE TOUCH'
3. nissan - http://www.youtube.com/watch?v=cOS5BaxCtAk
spin: to tell the audience that having this car, you will overcome all obstacles
analysis: -this commercial is made in a very animated way
whereby everyone sees it will be like
WOW.. STYLE..
AS A RESULT,
-it will work pretty well
-they are trying to show that the car can actually
travel everywhere even in the rocky road or in the water
-no matter where it goes,
it can travels smoothly
-the car will always change its application to your needs
-it also uses showing the function of the car way to show the audience about the car
BUT,
-the difference is that it focus only in one part
-which is more on the smoothness it goes, the wheel part
-i think that the commercial is trying to tell the audience that
the car can actually travel anywhere and everywhere
AND,
it can travel better and smoother than any other
THEREFORE,
in one sentence
-i think that this commercial is trying to tell us that
'NOTHING CAN STOP NISSAN FROM TRAVELING'
4. brazilian toyota - http://www.youtube.com/watch?v=039nIHC-_N0
spin: to tell the audience that that car is durable
analysis: -this is also an interesting commercial which shows
a trap which is made by a guy dressing up as a lady to attract the passerby
-it create interest in the audience at the beginning
when the lady is wearing so hot standing there with a broken car
-then at the middle,
it has a turning point
-whereby when the passerby actually turns and drove pass the lady without helping
-at the end
-the audience will then know that it is actually a trap
OH..
THEREFORE,
-they will then give u the answer to your question
why is it a trap?
-and highlighted the main aim of this commercial
THAT,
toyota is strong
in one sentence
'NOTHING WILL CAUSE TOYOTA TO BREAK DOWN'
5. citroen - http://www.youtube.com/watch?v=P4ckJFNkra8
spin: to tell the audience that the car will increase your standard of living
analysis: -this is a very COOL commercial
-which i think will work well
AS,
-nowadays people follow trends
-what's the hottest and what's the coolest they will buy it
to make them look fashionable and cool
-audience will gain the interest and curiosity wanting to know more about it
-it looks like their target audience is more towards the teenagers
-as teenagers will tend to follow trends faster
-i think that this commercial is trying to show that with technology now
nothing is impossible
SO,
be in the trend and be cool
THEREFORE,
in one sentence
'BE ALIVE WITH TECHNOLOGY'
finally in a single paragraph,
write down what you think of consumerism towards the automobile is like in singapore.
i think that basically singaporeans will look for the brand that they prefer first before looking at their models. the brand is quite important now, as people usually go for the brand instead of the quality. whereas, some people will just buy that particular brand to show off to the others that they are cool. secondly, they will consider the price of it. whether is it worth it, is it pay by installment, does it have discount and etc. the last factors that they will consider are the comfortability, the space, the functions and etc. commercials in television will also attract singaporeans and making them notice of that particular brand or that particular model of car.
question: go through different car commercials,
analyze them from the perspective you have just gained through the lesson.
blog your analysis down for 5 different car manufacturers on how they approach branding.
paste the embedded code in your blog.
1. toyota - http://www.youtube.com/watch?v=6j3zvy-KAU0
spin: to tell the audience that this car is one of the rare one that you must get it
analysis: i think that this commercial will works well
WHY?
-as it uses a funny way to express itself
-so as to interest and attract people's attention to see the commercial
THUS,
-they might buy it if they liked it after seeing it
-the female and the male are actually a loving couple
BUT,
-because of the toyota car they tried in all means to get the car first before the other actually gets it
AND THAT RESULTS,
-something like a competition going on between
FEMALE VS MALE
-and that gives the audience the interest to keep watching till the end
of the commercial to find out who is the winner
-i think that the commercial is trying to tell us that
toyota car is something that will make you get crazy over
and something that u must get no matter what factor
-this factor can even be your lovers, family and etc
in one sentence
-i think that they are trying to tell us
'NOTHING CAN STOP YOU FROM GETTING TOYOTA'
2. honda - http://www.youtube.com/watch?v=OFTduBCb7Eo
spin: to tell the audience that the car is flawless and precise
analysis: -they allow the audience to take a closer look
at all the equipments and functions of the car
WHY?
-so the audience can have a clearer picture of the car and their functions
AS A RESULT,
-i think it will works well
-giving the audience a better concept about it
-the commercial looks very technically and skilled with all the stuffs going on
TO SHOW
-that the car is well-planned with all the best functions in it
-and it gives a question mark to the audience in the beginning
wondering what is all about
-that gives the audience the curiosity to look further and figure it out
-i think that the commercial is trying to sell the functions of the car
and trying to tell everyone
in one sentence
'IT JUST WORKS WITH ONE TOUCH'
3. nissan - http://www.youtube.com/watch?v=cOS5BaxCtAk
spin: to tell the audience that having this car, you will overcome all obstacles
analysis: -this commercial is made in a very animated way
whereby everyone sees it will be like
WOW.. STYLE..
AS A RESULT,
-it will work pretty well
-they are trying to show that the car can actually
travel everywhere even in the rocky road or in the water
-no matter where it goes,
it can travels smoothly
-the car will always change its application to your needs
-it also uses showing the function of the car way to show the audience about the car
BUT,
-the difference is that it focus only in one part
-which is more on the smoothness it goes, the wheel part
-i think that the commercial is trying to tell the audience that
the car can actually travel anywhere and everywhere
AND,
it can travel better and smoother than any other
THEREFORE,
in one sentence
-i think that this commercial is trying to tell us that
'NOTHING CAN STOP NISSAN FROM TRAVELING'
4. brazilian toyota - http://www.youtube.com/watch?v=039nIHC-_N0
spin: to tell the audience that that car is durable
analysis: -this is also an interesting commercial which shows
-it create interest in the audience at the beginning
when the lady is wearing so hot standing there with a broken car
-then at the middle,
it has a turning point
-whereby when the passerby actually turns and drove pass the lady without helping
-at the end
-the audience will then know that it is actually a trap
OH..
THEREFORE,
-they will then give u the answer to your question
why is it a trap?
-and highlighted the main aim of this commercial
THAT,
toyota is strong
in one sentence
'NOTHING WILL CAUSE TOYOTA TO BREAK DOWN'
5. citroen - http://www.youtube.com/watch?v=P4ckJFNkra8
spin: to tell the audience that the car will increase your standard of living
analysis: -this is a very COOL commercial
-which i think will work well
AS,
-nowadays people follow trends
-what's the hottest and what's the coolest they will buy it
to make them look fashionable and cool
-audience will gain the interest and curiosity wanting to know more about it
-it looks like their target audience is more towards the teenagers
-as teenagers will tend to follow trends faster
-i think that this commercial is trying to show that with technology now
nothing is impossible
SO,
be in the trend and be cool
THEREFORE,
in one sentence
'BE ALIVE WITH TECHNOLOGY'
finally in a single paragraph,
write down what you think of consumerism towards the automobile is like in singapore.
i think that basically singaporeans will look for the brand that they prefer first before looking at their models. the brand is quite important now, as people usually go for the brand instead of the quality. whereas, some people will just buy that particular brand to show off to the others that they are cool. secondly, they will consider the price of it. whether is it worth it, is it pay by installment, does it have discount and etc. the last factors that they will consider are the comfortability, the space, the functions and etc. commercials in television will also attract singaporeans and making them notice of that particular brand or that particular model of car.